Here in the UK indie beauty isn’t as popular as it is in the US. Typically indie beauty consists of vegan or cruelty free brands setting up shops online and then selling their beauty products. This seems particularly popular in America however, I’ve been fortunate to try some independent brands myself. Today I’m going to be comparing some indie beauty products and telling you if I would or wouldn’t repurchase the items and use the brands again.
Au Naturale Cosmetics (sent via PR with Wantable)
An American brand, I actually tried Au Naturale Cosmetics through Wantable who kindly sent me a box full of different beauty products. Au Naturale specialises in organic beauty offerings and I tried a cream eyeshadow in the shade Palma. Although one product is not representative of the brand I found that the eyeshadow swatched beautifully however, the rich shade didn’t translate onto the eyelid. I personally would regard this brand as high end, the eyeshadow that I tried was priced at twenty dollars.
* Cruelty Free and Vegan
Eve Taylor London
As an aromatherapy brand, British brand Eve Taylor London uses a lot of essential oils in their products and typically these products can be found in spas. Personally I found that the majority of the products weren’t very effective and I didn’t get on with the herbal earthy smells, one even burned my eyelid! Having said that the C+ Brightening Moisturiser blew me away with how radiant it left my skin so I’d definitely use that product again.
Frankie Rose Cosmetics (sent via PR with Wantable)
Another American beauty brand is Frankie Rose Cosmetics, I tried the Brown Eyed Girl Eyeshadow Palette. Close to the brand’s heart is a passion for delivering products that are suitable for sensitive skin as the founder suffered herself with Eczema. Personally I found that although the eyeshadow palette swatched beautifully, it was difficult to get colour to translate on the lid plus it lacked in longevity. The product didn’t irritate my skin though so points for that.
Organic & Botanic (sent via PR)
I worked with UK based Organic & Botanic after they sent me their Amazonian Berry Moisturiser and I have to say it does seem to moisturise my skin. I found that the product didn’t have an ingredients list on it (I later found out that this was a packaging defect) but the brand prides itself on using ethical, organic products and has a “NO Parabens, NO Preservatives and NO Animal Testing policy.” Ranges include Amazonian Berry, Mandarin Orange and Madagascan Coconut.
After receiving a sample of the Simply Argan Simply Argan Oil the product didn’t impress me as much as expected. This claims to be organic and pure and is sourced from the finest locations in the world. Personally I feel that although argan oil is a great multi-purpose product there is limitations with this. I found this to be too heavy on the skin but I did quite like it as a cuticle oil, I’m not sure if I would repurchase as I don’t see it as a staple in my routine but I think a lot of people would like it.
Although I’ve not tried the skincare products by this brand I have tried a lipstick which really did impress me. This UK brand was founded by Susan Ma who appeared on The Apprentice. This brand is vegan and is particularly environmentally friendly avoiding toxic ingredients, harmful ingredients such as microbeads, parabens and alcohol. This brand is also cruelty free and vegan and is certified by Peta.
* Toxin free.
So there we have it, I hope that you enjoyed this post and if you did please hit the like button, let me know in the comments if you have tried any indie brands I really want to try things like Fyrinnae and Shiro Cosmetics but sadly they’re US based and I don’t think they ship internationally *sob*.