A History of Makeup: Mascara

I have a few series such as my makeup collection and Seven Deadly Sins inspired LOTD’s that a drawing to an end and I love creating new and interesting content for you guys rather than just a sea of reviews, looks and hauls. I thought it would be fun to take a little nosy into history and start looking into the history of particular makeup, how it evolved and changed into what we see now in 2016. Researching this has been fascinating so I hope that you enjoy this post.
So what is mascara?
I would describe mascara as a cosmetic used to darken the lashes and affect the length, volume, separation and curl of the lashes. Nowadays there’s a wide variety of brands that have several different mascaras on offer all at different prices with different product claims so there really is something out there for everyone.

Ancient Egypt:
Unsurprisingly especially if you look at the way Ancient Egyptians were depicted, BC mascara didn’t exist but was still used in a sense. Back then there was a substance called kohl which was used to darken eyebrows, this was also used on the lashes and around the lashes. You may recognise the word kohl from your eyeliner pencils but originally it was comprised of a mix of ingredients including soot and crocodile stool (poop) gross!

Victorian Era:
Kohl was used in in Ancient Greece and Rome but fell out of fashion after the fall of the Roman Empire. It was still used in the east as it was embedded in culture as a ward against the evil eye and the harsh rays of the sun but it wasn’t until the Victorian era that it came to prominence within the UK again and this was with women mixing ash and elderberry juice then using it to darken their lashes – you have to say women back then were creative!

Rimmel and Maybelline
In the 19th century Eugene Rimmel used the newly invented petroleum jelly to create a cosmetic at the same time T.L Williams created a similar product for his sister Maybel and began a mailing order business known as Maybelline. The product was petroleum jelly and coal that later became a cake form this was still messy though until the improvements made by Helena Rubenstein.

Elizabeth Arden Vs Helena Rubenstein
Elizabeth Arden and Helena Rubenstein were two giants within the American Beauty industry, they were constantly competing and at this time within the 20th century in Paris the two companies kept watch over the popularity of mascara, when the American Beauty Industry later became more dependent on mascara both companies launched their own.
After a lady (Mrs Brown) allowed her eyelashes permanently dyed which sadly resulted in the loss of her sight the FDA began regulating cosmetics. Later in 1957 Rubenstein created a lotion based formula packed in a tube with a brush, it was still messy but a revolutionary step, later a grooved brush to put up the same amount of product each time was used and nowadays we have mascara in abundance.

Today we’re quite lucky to have so much to hand, it’s easy to take things like a tube of mascara for granted but this is a privilege that many people didn’t have decades ago. We’re also spoiled  with so many brands and mascaras out there to choose from, some of my favourites however include the L’oreal Telescopic Mascara, Benefit They’re Real Mascara and Soap and Glory Thick and Fast Mascara.

That concludes this post I hope that you enjoyed it and if you did please hit the like button, let me know in the comments if you’d like to see more of these historical posts or not and your top three mascaras.

Thanks for reading.


About ninarossbeauty

PR Person and Beauty Blogger who has a soft spot for eyeshadows, lipsticks and anything quirky. You can contact me at ninarossjournal@gmail.com
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2 Responses to A History of Makeup: Mascara

  1. rachelhailesx says:

    Great post! I found this really interesting to read, I can’t wait for you to mention the history of lipstick! xx

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